AI Receptionist for Real Estate

An AI receptionist for real estate is a voice agent that answers buyer, seller, and renter calls 24/7. It runs a consistent Fair Housing-safe qualification script and books showings into your Google Calendar. Tilk picks up sign calls and web-form callbacks from the first ring, including Zillow Premier Agent leads and Realtor.com referrals, in English, Spanish, or French.

Why Missed Calls Are a Real-Estate Pipeline Problem

Real-estate growth is usually framed around listings won, marketing spend, and conversion at the appointment. The quieter problem sits earlier in the funnel: a ringing phone that nobody picks up.

For an existing client mid-transaction, voicemail is an inconvenience. They will call back. For a prospective buyer calling about a sign on a lawn, a Zillow Premier Agent lead with the property address already in hand, or a Realtor.com referral routed to your direct line, voicemail is a hard stop. These callers have no loyalty to your team. They often have other agents’ numbers in the same search results, and they will dial the next one within minutes if the first call rolls to voicemail.

The dynamic is sharpest in the windows when agents are least able to answer: mid-showing, mid-negotiation, on a Saturday afternoon, after 7 p.m. on a weeknight. Those are exactly the windows when buyers are most likely to call. They tour listings in the evenings, drive past signs after work, and follow up on web-form inquiries late at night. The agent who picks up live in that window is usually the one who wins the relationship.

Tilk closes that gap. Every inbound call gets answered from the first ring, around the clock, with the same structured prequalification script applied to every caller.

How Tilk Handles Real-Estate Front-Line Scenarios

The scenarios below map directly to Tilk’s tool capabilities and reflect the inbound and consent-based outbound workflows where Tilk is deployable today. Every scenario is marked Ready today. Outbound workflows targeting non-consenting numbers (FSBO lists, expired-listing leads) are intentionally excluded from this list. See the compliance section below for the reasoning.

Inbound Listing Inquiry: Sign Call or Web-Form Callback (Ready Today)

A buyer calls about a listing. Sometimes from the sign on the lawn, sometimes after submitting a web form, sometimes via a Zillow Premier Agent or Realtor.com routing. You are mid-showing. The call would otherwise reach voicemail.

Tilk picks up on roughly an 855ms response on Gemini 3.1 Flash Live native audio, confirms the property is still active, and runs the standard three-question prequalification: are you working with a real estate agent already? Have you been preapproved? What is your timeline? Every caller gets the same three questions. Consistency is the Fair Housing standard for prequalification practices [Source: McKissock real-estate prequalification guide]. If the caller wants to book a showing, the agent checks your Google Calendar availability and writes the slot in. Either way, a structured lead arrives at your CRM via webhook with the answers attached.

What happens in Tilk’s pipeline: the agent captures name, phone, property of interest, representation status, preapproval status, and timeline. It texts the listing details to the caller, books the showing if requested, and pushes the full payload into Follow Up Boss, kvCORE, Sierra Interactive, Lofty, or another CRM via Zapier or Make. You see a complete lead record, not a missed-call note.

After-Hours Showing Request (Ready Today)

A buyer drives by a listing at 9:14 p.m. on a Saturday and calls to ask about a showing. Without after-hours coverage, the call goes to voicemail and the buyer typically dials the listing agent next.

Tilk picks up live. The agent confirms the property is still active, walks through the same prequalification flow, and pulls open showing slots from your Google Calendar: “I have Sunday at 11 a.m. or Sunday at 2 p.m. open with the agent. Which works better?” Once the buyer picks, the showing writes into your calendar. An SMS confirmation goes to the caller. The structured lead record lands in your CRM the same minute. You wake up Sunday morning with a confirmed showing on your schedule and a qualified buyer already attached to it.

Rental Inquiry with Pet and Move-In Questions (Ready Today)

A prospective tenant calls about a rental listing. They want to know the pet policy and the move-in date. They mention they have kids and a small dog.

The agent answers operational questions from the property’s knowledge base — pet policy, parking, included utilities, move-in availability — then turns to qualification. It collects the fields that are Fair Housing-safe: name, callback number, current address, target move-in date, and pet details (a property-specific rule applied to every caller, so it does not become a steering vector). The agent does not screen on familial status (the kids), national origin, source of income (a protected class in New York City, California, Illinois, Minnesota, and other jurisdictions), or disability [Source: Houseopedia, questions that violate Fair Housing]. Subjective fit questions (“what kind of neighborhood is it?”) route to your leasing agent.

The structured rental lead pushes to your property-management or rental CRM via webhook, ready for the leasing agent to follow up.

Open-House RSVP Confirmation: Outbound, Opt-In Only (Ready Today)

For open-house registrants who opted in to outreach when they filled out the registration form, Tilk Campaigns places a confirmation call the day before. The script is short: “Hi, this is your reminder for Saturday’s open house at 412 Maple. We have you down for the 1 p.m. tour. If you would rather not receive these reminders, just say ‘opt out’ and we will stop calling.” Confirmed RSVPs flow back to your CRM. Opt-outs are logged in Tilk’s built-in DNC registry automatically, so the same number does not get called again.

This workflow stays inside TCPA bounds because the registrants consented via the registration form. The call is to opted-in numbers only [Source: FCC TCPA Rules]. Outbound to non-consenting numbers, including FSBO lists and expired-listing leads, is intentionally outside Tilk’s marketed scope (see compliance below).

A Caller Asks a Fair Housing-Sensitive Question (Ready Today)

A buyer calls about a listing and asks: “What is the neighborhood like? Mostly families? Are there churches nearby?”

Tilk’s response declines the demographic framing and redirects to objective property facts: “Those are exactly the kinds of personal-fit questions I would want you to talk through with the agent. I can share objective property details (square footage, lot size, year built, taxes, listing price), and the agent can help you explore the neighborhood on a tour. Would you like me to send the listing details and have the agent reach out?”

Why this works: the agent declines to characterize neighborhood demographics, religious-institution density, or “safety.” All of these are topics that the Fair Housing Act treats as protected-class proxies or steering-adjacent risks [Source: NAR Fair Housing Act overview; Houseopedia]. The decline pattern mirrors the unauthorized-practice-of-law decline pattern Tilk uses for legal questions: the agent collects facts and routes the substantive conversation to the licensed professional. Steering and discriminatory descriptions stay outside Tilk’s scope entirely.

Existing-Client Transaction Calls (Routing Pattern)

A buyer who is already in escrow calls asking about inspection contingencies or a closing date. That conversation belongs with you, not with an intake agent.

The response is short. “I can have your agent call you back about your transaction. Can I confirm your name and the best number to reach you?” Name and callback number, nothing more. A transaction-callback ticket fires via webhook and routes to your team. The substantive conversation then happens between your client and you (the licensed agent), outside Tilk’s scope. It is the same routing pattern Tilk uses for prescription refills on the medical page and for existing-client matter questions on the legal page.

Connecting Tilk to Your CRM and Lead Sources

Two integration paths are available today.

Webhook API. When a call ends, Tilk fires a structured webhook to a URL you configure. The payload carries the caller’s name, phone number, property of interest, prequalification answers (representation, preapproval, budget, timeline), call disposition, and the appointment slot if a showing was booked. Your CRM, property-management system, or a no-code automation layer receives it and routes the lead into your follow-up workflow.

Google Calendar. Calendar booking runs over OAuth. The agent queries real-time availability and writes showings directly into your calendar, with SMS confirmations going to the caller in the same flow. If your team uses a CRM-side scheduling tool instead of Google Calendar, the requested showing time pushes via webhook for the CRM to confirm.

No-code automation (Zapier, Make). Follow Up Boss publishes a Zapier integration as part of its integrations directory [Source: followupboss.com/integrations]. That listing is what makes wiring Tilk webhooks into Follow Up Boss a same-day project. Most other major real-estate CRMs (kvCORE, Sierra Interactive, Lofty, Real Geeks, and Top Producer) expose Zapier integrations that the same webhook pattern wires into. Confirm the current Zapier listing for your specific CRM before standing up the integration.

Lead-source calls. Any inbound call routed to a Tilk-managed number gets answered, whether the lead source is Zillow Premier Agent, Realtor.com ReadyConnect Concierge, Redfin Partner Agent, a sign call, or a web-form callback. The platform does not read Zillow’s or Realtor.com’s lead database directly. The integration point is the call itself. Structured lead data then flows to your CRM through the same webhook path.

No MLS or IDX feed integration. Tilk does not read your MLS, RETS, or RESO Web API feed today. The agent works from the listing details your team supplies — property address, list price, beds and baths, plus any custom Q&A in your knowledge base — rather than from a live MLS query. For buyer-side intake, that is usually enough. Your team typically has the listing details in the CRM or the sign-call number context already.

Native one-click CRM integrations that connect directly inside the Tilk dashboard are on the product roadmap. Talk to sales if you want to be notified when your specific CRM ships.

Compliance and Configuration for Real-Estate Teams

Fair Housing Act, Configured into the Agent

The Fair Housing Act (42 U.S.C. § 3601 et seq.) prohibits discrimination in residential real-estate transactions on the basis of race, color, religion, sex (including gender identity and sexual orientation under 2021 HUD guidance), familial status, national origin, and disability [Source: NAR Fair Housing Act overview]. Many states and cities add protected classes: marital status, source of income (New York City, California, Illinois, Minnesota), age, military or veteran status, and others.

Tilk’s agent is configured to honor the Fair Housing standard in three concrete ways:

• Consistent prequalification. The agent asks the same preapproval, budget, and timeline questions of every caller. Consistency is the Fair Housing standard for prequalification practices [Source: McKissock real-estate prequalification guide], not selectively raising or lowering the bar based on the caller’s voice, accent, name, or any protected-class proxy.
• Declined demographic and steering questions. When a caller asks about neighborhood demographics, “what kind of people live there,” religious-institution density, or “safety” framed in protected-class terms, the agent declines and redirects to objective property facts [Source: Houseopedia, questions that violate Fair Housing]. The agent never steers a buyer toward or away from a neighborhood. That conversation routes to you as the licensed agent if it needs to happen at all.
• No protected-class screening on rentals. For rental inquiries, the agent collects move-in date, current address, pet details where the property has a pet policy, and other property-specific qualifiers applied consistently. It does not screen on familial status, national origin, source of income (in jurisdictions where SOI is protected), or disability.

TCPA, Do Not Call, and Outbound Calling

For inbound calls, the caller dialed your number, so no TCPA consent issue arises. For outbound calls, Tilk supports DNC list scrubbing and is intended for opted-in workflows: open-house RSVP confirmations to registrants who consented, follow-up callbacks to leads who opted in via your web form, and recall-style nurture to contacts on a consented list.

Tilk is not pitched as a tool to call cold-prospect lists, FSBO numbers, or expired-listing leads. Calling DNC-registered numbers, or numbers that did not give prior express consent, carries significant TCPA exposure that no AI platform can absorb on your behalf. The federal landscape is also in flux: in February 2026, the Fifth Circuit held in Bradford v. Sovereign Pest Control that the TCPA itself does not require prior express written consent — oral consent suffices [Source: Nixon Peabody alert, Feb 2026; Holland & Knight publication, Mar 2026]. The ruling binds only Texas, Louisiana, and Mississippi today; the FCC’s regulation remains in force elsewhere, and state mini-TCPAs in Florida, Oklahoma, and Washington continue to require written consent regardless. The TCPA’s healthcare-treatment exemption (FCC Order 20-186) [Source: FCC Order 20-186, cited for contrast] applies only to healthcare providers’ treatment calls; there is no equivalent safe harbor for real-estate outbound.

The bottom line: outbound is opt-in only on a Tilk-marketed configuration, and your brokerage remains responsible for ensuring consent exists for every outbound call. Consult counsel for your states of operation.

Recording Disclosure

Recording is configurable per agent in the Tilk dashboard. When recording is on, in 12 or more states (California, Connecticut, Delaware, Florida, Illinois, Maryland, Massachusetts, Montana, Nevada, New Hampshire, Pennsylvania, and Washington), all parties must be notified before recording begins [Source: Justia 50-state recording-consent survey]. You are responsible for configuring a recording disclosure in your agent’s opening line. The recommended pattern: “Hi, this is [Brokerage Name]‘s assistant. This call may be recorded for quality purposes. How can I help you today?”

NAR Code of Ethics and State License Law

REALTOR® members are bound by the National Association of REALTORS® Code of Ethics [Source: NAR Code of Ethics]. State real-estate commissions impose licensure rules, including who may legally make representations about property, agency disclosure, dual-agency rules, and offer handling. AI agents are not licensed real-estate professionals. Tilk’s agent collects intake, runs prequalification, schedules showings, and routes substantive conversations to you; it does not make representations about value, agency relationships, or offer terms. This mirrors the pattern the law-firm page uses for unauthorized-practice-of-law boundaries: collect facts, route to the licensed professional.

The agent also declines to make settlement-service referrals on-call (lender, title, inspector). Those referrals carry RESPA anti-kickback considerations and belong with your team.

For Canadian Brokerages

Canadian real-estate practice is governed by CREA (the Canadian Real Estate Association) under the REALTOR® Code, plus the provincial regulator: RECO in Ontario, OACIQ in Quebec, BCFSA in British Columbia, and the equivalent commissions in other provinces. Fair housing protections in Canada are administered by the Canadian Human Rights Commission federally and provincial human rights tribunals; the protected-class framework parallels the FHA with provincial variations (Quebec’s Charter of Human Rights and Freedoms includes grounds such as social condition and language). Canadian brokerages should confirm their provincial regulator’s rules apply to the intake configuration they deploy.

For outbound, Canadian brokerages are governed by CASL (Canada’s Anti-Spam Legislation) for commercial electronic messages and by the CRTC’s National DNCL for telemarketing [Source: CRTC, CASL; BCFSA, CASL and DNCL]. Hiring a third-party platform does not absolve the brokerage of DNCL compliance responsibility. The posture is the same as US TCPA: lead with inbound, frame outbound conservatively.

Canadian brokerages also operate under PIPEDA (federal) and substantially-similar provincial private-sector privacy laws, including Quebec’s Law 25 (formerly Bill 64) [Source: OPC Canada, PIPEDA; CAI Québec]. Tilk’s encryption-in-transit (TLS 1.2+), encryption-at-rest (AES-256), per-brokerage tenant isolation, role-based access control, and 72-hour breach-notification posture aligns with both regimes.

Security Controls

Tilk’s infrastructure security covers:

• Encryption in transit: TLS 1.2+ on all data in motion, including call recordings and webhook payloads.
• Encryption at rest: AES-256 on all stored data.
• Tenant isolation: Each brokerage’s data is segregated at the database level. One brokerage cannot access another’s records.
• Breach notification: Tilk notifies you within 72 hours of any detected breach.
• Access controls: Role-based access with audit logging in the Tilk dashboard.

Multilingual Coverage: Spanish, French, and More

Real-estate call demand is multilingual in many North American markets. In Texas, California, Florida, Arizona, Nevada, and parts of New York, a meaningful share of buyer and renter calls open in Spanish. A buyer who cannot complete the initial intake in their preferred language often does not book at all. In Quebec, the Charter of the French Language [Source: Office québécois de la langue française] obligates French-language service for many business communications, and bilingual markets across Eastern Ontario (Ottawa-Gatineau) and Northern New Brunswick carry strong French-language demand.

Tilk handles multilingual conversations natively. A caller can open in Spanish or French and complete the full intake (listing details, prequalification, showing booking) in their preferred language, with the SMS confirmation going out in the same language. The same agent serves the next English-speaking caller a moment later, no configuration change in between. For brokerages with Quebec exposure or significant Spanish-speaking buyer demand, this turns a structural bilingual-staffing gap into a workflow you can deploy on day one. Contact sales to confirm regional dialect coverage (Quebec French versus European standard French, for example) for your specific market.

Return on Investment: An Illustrative Scenario

The framing below is illustrative. Real-estate call economics vary by market, practice type, and commission structure, and per-transaction value spans close to two orders of magnitude between rental fees, residential resales, and commercial transactions. Specific per-lead or per-transaction dollar claims need careful sourcing that is highly market-dependent, so the honest framing here is qualitative.

A typical solo agent or small team fields several hundred inbound calls a month: sign calls, web-form callbacks, Zillow Premier Agent leads, Realtor.com referrals, rental inquiries, direct-line calls. A meaningful share land during showings, on weekends, or after business hours, when there is no one at the desk to answer.

Buyers are first-responder-loyal. The agent who picks up live converts these inquiries far more reliably than the one who calls back hours later. The gap widens with every additional minute the caller spends on hold or in voicemail, particularly for sign callers and Zillow or Realtor.com leads with the property already in mind.

Tilk closes that gap. Every inbound call is answered from the first ring, 24/7. New buyer, seller, and renter inquiries get a structured Fair Housing-safe prequalification — representation, preapproval, timeline, the same questions for every caller — a booked showing if appropriate, and a lead pushed to your CRM via webhook or Zapier. Set against a traditional answering service at a few hundred dollars a month (which typically does not run prequalification at all) or a dedicated inside-sales-agent (ISA) headcount covering nights and weekends, Tilk handles the 24/7 coverage layer at a predictable monthly cost.

This scenario is illustrative. Your results depend on your call volume, your conversion economics, and how you configure the agent. The free plan lets you test with your real call traffic before committing.

Getting Started

The common case (answering inbound calls, running consistent Fair Housing-safe prequalification, booking showings via Google Calendar, sending SMS confirmations) takes about 5 minutes in the Tilk dashboard. You connect your phone number (or forward an existing number to a Tilk number), configure the agent’s opening script and prequalification questions, connect Google Calendar, and go live.

Webhook integration with your CRM via Zapier, or opted-in outbound campaigns (open-house RSVP confirmations, web-form lead callbacks to consenting prospects), is typically a same-week project. Tilk’s support team assists with the configuration, including the prequalification field set and the Fair Housing decline patterns.

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